Ombudsmanden: Nye regler for markedsføring på sociale medier


Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match() [function.preg-match]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 1384

Warning: preg_match_all() [function.preg-match-all]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Warning: preg_match_all() [function.preg-match-all]: Compilation failed: invalid range in character class at offset 4 in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 700

Warning: Invalid argument supplied for foreach() in /var/www/danielord.com/public_html/wp-content/plugins/lightbox-plus/classes/shd.class.php on line 707

Forbrugerombudsmanden har lavet et udkast til nye regler for markedsføring på sociale medier. Jeg har sammenfattet de vigtigste punkter i et indlæg ovre på Seismonaut-bloggen. Et lille uddrag:

Eksempelvis er det ikke krystalklart, hvad formuleringen “elektronisk post” dækker over. Her er den officielle ordlyd:

“Ved elektronisk post forstås enhver meddelelse i form af tekst, stemmegengivelse, lyd eller billede, som sendes via et offentligt kommunikationsnet, og som lagres i nettet eller i modtagerens terminaludstyr, indtil meddelelsen hentes af modtageren.”

Umiddelbart lyder det omfattende, hvilket nok også er hensigten. Men dykker man lidt ned, så falder man måske over detaljen om, at posten skal “lagres  i nettet eller i modtagerens terminaludstyr”.

Du kan læse resten af indlægget om de nye markedsføringsregler ved at klikke dig over på Seismonauts blog her.

Leave a Reply

Your email address will not be published. Required fields are marked *