X-ray app lader dig se gennem modellens tøj


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Den ryger lige ned i “smart og udspekuleret” kassen, den her. Download en Wonderbra-app, og se den fuldt påklædte, lækre model-dame i undertøj. App’en sync’er via lyden fra videoen, og viser dig, hvad der foregår “bag gardinet”.

Hun taler godt nok til kvinder, men jeg har på fornemmelsen, at den her kampagne nok er designet mindst ligeså meget til mænd. Jeg har naturligvis været nødt til at se den igennem mange gange. Research, I ved. Og hey, videoen sync’er faktisk ret godt, so there’s that. Se klippet her under.

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